This was a very interesting zoom seminar. I will add more to this later, but for now here are the slides.
https://cumbria-in-bloom.org.uk/wp-content/uploads/2023/06/13.06.2023_Peat-Free.pdf
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Britain in Bloom is the largest horticultural campaign in the UK. First held in 1963 and initiated by the then British Tourist Board it followed a French model started in 1959.