A new season on the horizon
As human beings many of us dislike change – and there’s no doubt that we have all had to endure much upheaval over the last two years. However, some changes can be positive and a sign of good things to come. For example, the hiatus of face-to-face judging in Britain in Bloom has given many In Bloom groups the chance to reflect and plan for the 2022 competition, while the RHS has introduced some important changes to the judging criteria to reflect the increasing importance of sustainability in our environment.
At Amberol we have also had our own significant transition as we recently joined forces with British manufacturer Leafield Environmental. We believe that this will be a positive change for customers and staff. In fact, if you are a customer of Amberol, you might not even have noticed that anything has happened!
That’s because many things will actually stay the same; the people you speak to; the products you buy and most importantly, the service that you receive.
About Leafield Environmental
Leafield Environmental is one of the UK’s leading manufacturers of rotationally moulded litter bins. As the name suggests, sustainability and a commitment to the environment are part of Leafield’s core values. These values, combined with their high levels of customer service and product quality make Leafield Environmental a great fit for Amberol.
“Ideally, our customers should notice no difference in the service that they receive,” explains Amberol’s MD Patience Atkinson-Gregory. “We will continue to trade as Amberol, making the same products from our factory in Alfreton. However, we hope that joining with Leafield Environmental will enable us to strengthen our brand and continue investing in innovative product development to expand our range. Our Britain in Bloom customers’ needs are evolving, and we must move with them to ensure that we are meeting demands around sustainability and efficiency.”
Leafield bring an additional 30 years’ experience in manufacturing sustainable plastic products, as well as access to increased expertise, resources and support. Philip Maddox, Managing Director at Leafield Environmental is excited by the prospect of working with a company that is well respected and known within the In Bloom community saying: “We have been working closely with Patience to ensure that we maintain the Amberol ethos to ensure continuity of experience for their customers.”
Bloomin’ great support
Some of these customers have been with Amberol for much of their long history and Patience is keen to acknowledge how important the support of so many loyal In Bloomers has been and will continue to be to the company.
She comments: “It’s a delight to have so many dedicated and constant customers and I would personally like to thank our customers involved with Britain in Bloom in their local communities for their support – as well as for the amazing work that you do. We are all heading into a slightly changed world; it’s important to learn from the challenges we have faced and take what’s good from those challenges. We feel that joining with Leafield Environmental will be a hugely beneficial move for everyone concerned.”
For more information about Amberol’s self-watering planters, litter bins, planterware, benches and picnic tables visit www.amberol.co.uk or call 01773 830 930. For more information about Leafield Environmental, go to
